Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Nora Roberts is so prolific she had to take up a pen name so her publisher could release more books by her each year.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...