Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Nora Roberts is so prolific she had to take up a pen name so her publisher could release more books by her each year.

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

Follow coverage of Super Bowl LIX at the Superdome in New Orleans as the Kansas City Chiefs take on the Philadelphia Eagles ...

There are plenty of discontinued carbonated drinks we don't miss. Here's a list of the long-gone sodas that very few people ...

Rat poison, drain cleaner and Diet Pepsi were all tossed out — some repeatedly — as ... with carrying out an execution — something the state has not done since 2006. Other legislators asked whether ...

(NEXSTAR) – Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years. That last “permanent ...

“When firms like Pepsi give massive retailers a leg up, it tilts the playing field against small firms and ultimately inflates prices for American consumers,” FTC Chair Lina M. Khan said in a ...

Pepsi's market share is 8.31 percent, and Dr Pepper now 8.34 percent. The Pepsi brand remains the overall No 2 soda - when taking into account the diet and zero sugar versions.