Virtual reality and augmented reality (VR and AR) offer some of the most unique experiences out there. You aren’t just watching the action play out on your TV, phone screen, or computer monitor ...

Innovation flourishes where there are big problems to solve. In its “Profiles in Innovation” series, Goldman Sachs Research takes a look at emerging technologies that are creating new ...

Virtual and augmented reality tools have reached a level of maturity to be utilised across various industries. In this article, Ben Hargreaves asks whether there is particular potential for the ...

Additionally, the emergence of Virtual Reality (VR) and Augmented Reality (AR) have also been game-changing for the sports industry. These technologies are not only transforming how athletes ...

Immersive Technologies are transforming how we consume, interact, and experience digital information and media. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are now being used ...

The Virtual Artist is not Sephora’s only foray into augmented reality. Last March the retailer freshened up its commitment to being a leader in digital beauty retail with mobile tactics playing ...

A computer-generated reality that projects the user into a 3D space. Using a stereoscopic headset that provides a completely immersive experience, the virtual reality (VR) system is operated by ...