The new proposal is aligned with approaches in the European Union and United Kingdom – and overcomes the flaws of banning ...

Consumer trust is difficult to win back once lost, and brands that fail to respect data privacy risk alienating their most ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

Marketing your ethical standards is not just about showcasing security ... are better positioned to build and maintain client ...

Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...

Gold, a subsidiary of SMX (NASDAQ:SMX), is revolutionizing the gold industry with its molecular-marking technology. This groundbreaking system, which creates a fully traceable and verifiable supply ...

Companies that prioritise business ethics are more likely to achieve and sustain profitability compared to their counterparts ...

Arslan, M. and Ghazal, A. (2024) Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign. Open Access Library Journal, 11, 1-14.

As 2024 approaches, staying informed about digital marketing trends is essential for success. The dynamic landscape requires ...

Nigerian lawyer Deji Adeyanju has announced the withdrawal of his firm’s legal representation in a case involving alleged ...