In 2018, $46 million was spent by outside special interest groups, mostly on television ads, but that number is less than $3 ...

Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. What's the advantage? Unlike other forms of ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Have you seen TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years.

In total, the group reported $982,905 in spending through Oct. 23, including at least $307,000 that names Stein in direct mail or other advertising. The group has not reported any donors yet this ...

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