THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl ...
Dove’s Super Bowl commercial advances its Body Confident Sport program, joining a ‘Sports reIllustrated’ effort.
A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.
Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age 14. Of those who drop out, 48% ...
Dove Super Bowl ad calls out toxic body talk that pushes girls out of sports, showing how body confidence impacts their ...
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad ...
The Philadelphia Eagles dominated the Kansas City Chiefs on the field in this year’s Super Bowl, while laughter dominated the ...
Follow live reaction to Kendrick Lamar’s Super Bowl LIX halftime show, which featured SZA, Serena Williams and Samuel L ...