To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember ...

Dove’s Super Bowl commercial advances its Body Confident Sport program, joining a ‘Sports reIllustrated’ effort.

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

Singer-songwriter H.E.R. is covering the Bruce Springsteen classic “Born to Run” in a new Dove commercial that will air ...

Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age 14. Of those who drop out, 48% ...

Dove Super Bowl ad calls out toxic body talk that pushes girls out of sports, showing how body confidence impacts their ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

As a Gen Z child, the Super Bowl meant staying up late on a school night and watching the Doritos commercial competition.

Grammy Award-winning singer H.E.R and Dove have joined forces on a campaign — set to debut during the Super Bowl — that ...