Below, other findings from the Nielsen study, which also explored various advantages of combining earned, owned, and paid media to maximize the impact of ad dollars. The following are three examples ...

Paid media involves paying for advertising space to promote a brand. It differs from earned and owned media, which rely on organic reach and brand control. Popular paid media channels include ...

As tech startups increasingly rely on social media and direct-to-consumer channels to reach their audiences, the role of traditional journalism seems to be diminishing. But bypassing the media is a ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Gray Media saw its political advertising revenue spike during Q3, but a shift in programming coupled with the impact from two ...