Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

The IRS on Monday said that religious leaders could endorse political candidates in churches and other religious centers without losing their tax-exempt status, carving out an exemption from a decades ...

DTC/HCP Synergistic Programs: Health Union's unique first-party (1P) data for both patients and HCPs enables the application ...

Duolingo's growth in paid users and ARPU shows promise, but valuation concerns and competitive risks remain. Learn more about ...

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, ...

In the last article – Using The Employee Engagement Funnel and Gamification For Business Transformation – we explained the idea of the employee engagement funnel as a representation of ...

Trinity’s Customer Engagement Funnel provides the basis for a framework with specific KPIs corresponding to each part of the marketing funnel. Image credit: Trinity Life Sciences (Graphic ...

The most immediate way to assess a client’s reliability is through their level of engagement. A serious client will actively participate in discussions, ask pertinent questions, and seek clarity ...

Bottom-of-funnel engagement in the pharma industry is being transformed by the use of interactive virtual assistants such as chatbots. These technologies are enhancing customer experiences by ...