The name and iconography of a food or drink brand are just as important as the product itself. Emblematic logos, familiar ...

Parent company PepsiCo has since announced that the brand's name and mascot will change. "We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, Quaker Foods North ...

On Tuesday, the brand revealed its latest ... shared in a statement provided to Food & Wine. "Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with ...

the brand's vice president of marketing, shared with "Food & Wine." "Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure, celebrating the ...