Formula One is attracting a new wave of sponsorships from consumer brands, as the global racing series and its teams win over ...

General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last ...

Cadillac's venture into Formula 1 racing has drawn much attention as the brand prepares to join the grid as the 11th team in ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

Alpinestars, the global leader in motorsports apparel and innovation, launches its 3rd RSRV Capsule in collaboration with the ...

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team ...

General Motors plans to go racing in Formula 1 in 2026 with its Cadillac luxury brand, something that had been in the works ...

General Motors's Russ O'Blenes, director of the engine team behind the roaring Cadillac GTP, will lead the new operation in ...

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the ...

The historic U.S. brand Adidas, long associated with Formula 1 legend Lewis Hamilton, is taking its relationship with ...