It's clear that Gen Z has an influence on app consumption. Known as the "mobile-first generation," they make up about 40% of ...

If you're uncertain about where they fall on the generational timeline, read on to delve into the Gen Z age range and explore ...

A big part of that shift has to do with the economy, the No. 1 issue for Gen Z as a whole and one they trust Trump with more ...

Following an unpredictable and quickly determined presidential election, how do members of the BC community explain Trump’s ...

Is Gen Z a generation misunderstood?” It’s a question that Maria Parisi and Jayesh Kesry frequently ponder.As marketing ...

Between 2020 and 2024, Gen Z men shifted 15 percentage points rightward, the largest age/gender swing in this election. Women of the same age range moved 7 points in the same direction.

Police had to be called after hundreds of frenzied shoppers descended on a Hampshire warehouse this weekend. The reason? A ...

Average retirement savings levels for diffeent age brackets gives those concerned a benchmark of comparison to make changes.

“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior ...

If you’re a Gen Zer, you are getting overlooked by employers right now. But with a little effort in the right areas, it’s an ...

This message is for Gen Z. If you’re not Gen Z, I hope you’ll keep reading anyway.

This election, just 16% of the voting population was from Gen Z. Historically, half of all eligible Gen Z voters ... but what ...