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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Yardbarker on MSN11d
HBO MAX is back: Max changes name back to HBO MAX after two years
As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Max changes mind on HBO rebrand
Max is going back to its roots—again. Warner Bros. Discovery revealed this week that its flagship streaming platform will ...
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
HBO Max Name Change: Max Will Revert To Its Former Name
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
Are Old Shows Like ‘Sex and the City’ Better at Keeping Streaming Subs Than New Hits? | Chart
Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...
The Streamer Max Is Changing Its Name Again, And People Have A Lot To Say About It
Game of Thrones universe fans will have to wait a bit longer for the next series in HBO’s fantasy franchise. During Warner ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
The Washington Post11d
Max will become HBO Max (again)
though the press release included an image of silver HBO lettering over a black background — similar to the Max app. Streaming services aren’t immune from undergoing branding changes.