In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

EXCLUSIVE: If you’re an And Just Like That fan who wants the consumption to be a little more conspicuous, Warner Bros.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...