PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Discover crucial information about hair coloring to avoid damage, achieve your desired look, and maintain healthy hair during ...

Everyone on TikTok is rediscovering the cheap shampoo they used in high school… with gorgeous results. I am, too.

Every year, color-matching company Pantone picks a shade that is destined to dominate design, fashion and beauty over the ...

Warm water opens up the hair cuticle, making it easier for the dye to be washed out. By making a small change and using cold water for the final rinse, you can preserve your beautiful color and add a ...

Over 8,000 of I DEW CARE’s (original) Tap Secret dry shampoo powders have been purchased in the last month, and it has over 3,600 perfect, five-star reviews from shoppers. After reading through all ...

Less fall and breakage,' said one of 20,000+ five-star fans. 'The difference in my before and after was like night and day.' ...

Our 12-tester panel included members with stick-straight fine strands, thick strands, curls and coils, dry scalps, eczema, and color-treated hair. Notably, none of these testers had used shampoo ...

Looking for some bold hair colours to enhance your fashion game? Look no further! Check out our favourite collections of hair ...

"Silicones can provide benefits like reduced split ends, improved resistance to humidity, and smoother, shinier hair," one expert told Newsweek.

A basic hair care routine involves cleansing, conditioning, moisturizing, detangling, styling, and treatment. Here’s how to start the best routine for your hair type.

If your New Year’s resolution is to be braver, let top hair colorists lead the way. This January and beyond, you can expect ...