Heineken said it will invest 45 million euros ($47.9 million) to build a global research and development center in the Netherlands. The Dutch brewer on Tuesday said the new center in Zoeterwoude will ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

ABC, long recognised as the premium choice among Cambodian stout enthusiasts, continues its tradition of excellence with the ...

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Winning The Drum Awards for Experiential Responsible Activation Gold is LePub and Heineken with 'Heineken'. Here is the award ...

Coca-Cola, Heineken and eight other beverage giants join REfresh Alliance to fast-track renewable energy in supply chains and ...

The Amstel brewer's investment is expected to help scale distribution and marketing of the four SKUs range across the UK.