Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

Mattel's quarter beat estimates and the stock rose as Hot Wheels and Action Figures offset a decline in Barbie sales.

Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

The cost might rise for Barbie dolls, Hot Wheels cars and other Mattel products due to the Trump administration's handling of ...

Mattel Inc. (NASDAQ: MAT) exceeded expectations with its 4Q sales, up 3% in constant currency. The company's 2025 guidance forecasts net sales growth of 2-3%, with higher-than-expected gross margin ...

Hot Wheels Let’s Race is returning for Season 3 with five new 22-minute episodes, premiering globally on Netflix on March 3rd ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

Some retailers are looking to pass on the cost of tariffs to their suppliers, but are also considering increasing prices to avoid lower profits.

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Hot Wheels Boulevard series is arriving in stores worldwide shortly, and it's a good mix of Italian, German, and Japanese ...