In designing a bag to solve a particular set of problems, Nike made this backpack more universally useful. Every product ...
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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Nike has just shown off its first (almost) entirely 3D-printed shoe, the Air Max 1000, to the world and it's quite the ...
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
What if durability wasn't measured in miles? Nike's latest shoe, the Cosmic Runner, focuses on the needs of a different type ...
A month before Clark played in the pro-am, she wore a custom pair of Nike shoes while playing golf and the internet was ...