Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

If this does not happen, the other elements can do little good to the entire mission in front of the marketing mix. Promotion refers to the set of efforts and activities that a business undertakes ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix differs based on the type and ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad ...

Marketing Mix Modeling (MMM), a decades-old technique, has re-emerged as a popular approach to estimating incrementality and quantifying the effectiveness of various channels due its holistic nature, ...