Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Learn how to launch and scale a subscription box side hustle to $20K/month by selecting the right niche, sourcing products ...

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

SONO earnings call for the period ending December 31, 2024. Sonos ( SONO 5.19%) Q1 2025 Earnings Call Feb 06, 2025, 4:15 p.m.

Paula Ximena Mejia, VP, enterprise marketing of Wix Studio, shares three key actionable strategies to free up bottlenecks, ...

“Just need to catch my breath,” I gasped, like I’d just finished a marathon. I sank gratefully onto a boulder. It took a few ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Growing a business without the cushion of a big budget might seem challenging, but numerous entrepreneurs have proven it’s possible. By leveraging their creativity, grassroots marketing, and low-cost ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Career satisfaction is subjective. To some people, the perfect job may involve creating high-profile marketing campaigns for hot products, while others may dream of delivering babies to excited ...