Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Learn how to launch and scale a subscription box side hustle to $20K/month by selecting the right niche, sourcing products ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

A red hat is just a red hat until MAGA stitching makes it valuable. Those who find Trump’s mixing of politics and marketing objectionable are swimming against the cultural zeitgeist. They should ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.

There are only two ways to repair them: With hot mix or cold asphalt patches ... of assessing what roads need to be repaved, but they do accept public input and that can also be submitted via ...

The dispenser takes a cue from Coca-Cola's (KO) Freestyle machine, which lets people mix beverages from a variety ... it gives you the opportunity to do so.” Beyond appealing to adventurous ...

Mix to combine. Serve immediately in bowls. No sweetened milk? Try this adult version, which uses bourbon and 2% milk. Finally, a way to get rid of all that milk you bought yesterday.