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Ingka Group has revealed a significant reduction in the cost of meals at IKEA restaurants from Monday to Friday across global markets.
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IKEA annual sales slumped 5% as consumers pull back on furniture purchases amid a weak housing market, according to an earnings report released Thursday.
However, Ikea wouldn’t specify when the price cuts and free kids’ meals would come into effect. It’s also unclear how long the food deals will be in place for.
Ikea shoppers will see price cuts of up to 50% at many of the company's restaurants globally, as the Swedish retail giant aims to attract cost-conscious consumers.
Price cuts impacted Inter IKEA's wholesale sales to retailers and also hit Inter IKEA's franchise fee of 3% of net sales that it collects from them.
The price adjustment is part of Ingka Group's broader strategy to enhance the customer experience.