B2B focuses on selling to other businesses, while B2C is about selling to individual customers. B2B content is usually more detailed and professional. A content strategy helps businesses plan what ...

Infographics are very easily shared, so they are really effective for increasing brand visibility and engagement on social media. Because B2B marketing often involves longer sales cycles, where ...

Making the most of your current assets can help you finish the year strong, even if you don’t have the runway or resources to ...

Regularly publishing valuable and relevant content, such as blog posts, infographics, and videos ... Consistency is key for ...

No matter what generations make up a B2B marketing team, this research reminds all of us just how quickly things change in ...

To find out, SFApps analyzed a host of recent data points related to the marketplace. An infographic (below) covers key findings from the research. It looks at which app categories are most popular on ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful ...

In this webinar, we’ll reveal the latest data that we’ve collected on the technology and software space in B2B marketing. Kavita Singh, Senior Content Editor, will be joined by Andy Grant, Senior Vice ...

In the paced world of business competition today, B-to-B marketers must stay one step ahead at all times. The market is ...