Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

It was popular then and will be even more popular now; this is the cartoon cat who took Japanese kawaii culture global ...

You must accept that for things to go smoothly.” Cats were also popular, but they were “more than just cute creatures,” ...

Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...

Hello Kitty is the epitome of Japan’s “kawaii”, or cute, soft power, and she is the mascot of a campaign promoting tourist etiquette in Tokyo. Posters celebrating the 50th anniversary are on display ...

Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bow-wearing character’s fictional birthday has brought ...

Hello Kitty turns 50 today. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

But it’s taken seriously in Japan, where the concept is linked with the most honorable instincts. The complexity of “kawaii” may help explain Hello ... And so that is also the dark side of cute,” Bow ...

“There is an unresolved indeterminacy about her that is so amazing.” Part of the confusion stems from a misunderstanding of ...

Is she a cat or a little girl? This is the question that kawaii lovers around the world have been asking for half a century.