She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute ... sentence of an Ontario ...

Designed to adorn children’s items and stationery, she was first drawn by Yuko Shimizu, one of Sanrio’s in-house illustrators, in 1974. The company wanted designs embodying “kawaii,” a ...

Sanrio deals in all things kawaii or “cute” and with the totemic Japanese brand completing five decades, perhaps they wanted to leave no room for confusion. At Péro’s Spring Summer ’25 ...

Channelling the “cottage-core kawaii” aesthetic ... of demographics would be happy sharing the same room under one roof. Now that Sanrio is openly venturing into a market as diverse as ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

The character's semicentennial is evidence of that. Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty’s name and image, kicked off the festivities a year ago with ...