A view of the Lego company logo built from bricks at the Lego Summer Birthday Bash anniversary event. Tobias Hase/dpa. Danish ...

We took into consideration a number of factors here, including scale, creativity, innovation and just plain nostalgic love.

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

The indoor roller coaster debuts March 6 as part of the new Lego Galaxy themed land at the Carlsbad theme park.

Ferrari F1 driver duo Lewis Hamilton and Charles Leclerc have starred in a new collaboration with iconic global toy brand LEGO. The LEGO Group and F1 entered a multi-year partnership in 2025 which ...

Lego reported a 16% rise in consumer sales in 2025, outperforming both a 7% rise in the global toy market and some of its rivals.

Best LEGO Amazon deals for March 2026 – save on Star Wars, Disney, Formula 1 and more sets, including Amazon Spring Deal Days ...

DENVER — Sculptures built from more than 1.5 million Lego bricks are part of a new science exhibition in Denver. “Brick Planet: A magical journey made with Lego bricks,” is now open at Denver Museum ...

The new Galacticoaster is the ride I’ve always wished Legoland California would build that appeals to all four quadrants of a young family — the smallest toddler eager for adventure, the tween ready ...