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Tulare City Council approves revised city logo. Here's a look at the winning design
“Even if you adopt this logo this evening, I want to show you an example of something that we can do that's fun with this ...
Audi ditches its 4-ringed logo, L’eggs gets a leg up, and ‘Nosferatu’ is a perfume now
The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...
West Columbia has ‘Head West.’ Columbia was ‘Famously Hot.’ Lexington seeks own identity
Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing firm to help tell its story.
Balancing Global Consistency with Local Adaptation: A Strategic Approach
Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...