They were amongst the first cohort of local brands that took the bold step to advertise on prime time, become household names and compete nationally with giants like Levers and P&G. The report ...

Recently, we’ve seen many South Africans embrace local brands. It has contributed to the rise of streetwear luxury brands that do not take away the culture of South Africans but still offer high ...

says some old Rockford brands are more important to certain people. “Everyone has a different favorite,” Watson said. “It ...

Combining generational craft, fostered through relationships with local artisans, with modern references like 2000s pop culture, which Roveta remembers from her childhood watching VH1, the brand ...

While at the regional level, global brands top the list of most recognised brands using digital, local brands are increasingly using digital to communicate with consumers in their home countries. This ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

This initiative features collaboration with over 70 local brands across various industries from food and beverage, beauty, hotel, health and tourism to lifestyle experiences, including brands such ...

Both Conrad and Waldorf Astoria are operated by Hilton Worldwide. The new brand initiative provides suggested local travel itineraries for 1-, 3- and 5-hour timeframes in the destinations ...

“We’re collaborating with our local Austin team to explore ways our brand can engage with local events,” Norlin said of Dolce Vita’s approach, citing an upcoming event where they will have ...

While global brands have been a factor of life since the British East India Company’s founding in 1600, the late 20th century saw a boom in companies’ marketing products and services under the same ...

The term ‘vocal for local’ and ‘atmanirbhar Bharat’ have become trending topics across engagement platforms since. What is encouraging to note is the quick uptake by consumer brands which ...

KEVANI is a media sales organization that promotes national and local brands through innovative and unique outdoor advertising destinations. Gary Drenik: Billboards are one of the oldest forms of ...