The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

How East Germany's 'traffic light man' became a beloved icon As Germany readies to mark 35 years since the Berlin Wall fell, one symbol of the former communist East has become an icon of reunification ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...