Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...

Always remain in tune with clients. Join sales meetings to hear what keeps them up at night, so you can ensure your business ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Covid highlighted the growing necessity for Clorox’s disinfecting products, and this stepped-up demand may persist in the longer term, aiding cleaning sales, which equate to about one third of ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).