Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google has launched its own open-source marketing mix model (MMM), made available to ... For companies like Australian financial business Finder, Meridian’s customisation can allow it to garner ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google will now open Meridian, the company’s marketing mix modeling measurement system ... approach found in Meridian can help drive better business outcomes. It relies on Bayesian causal ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

business tools, and consumer products, with a strong focus on advancing AI research. On January 29, Google introduced ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help ... of how different marketing efforts impact business outcomes. The tool helps businesses assess both ...

Investing.com -- Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM ... outcomes aligned with actual business goals. Google also announced ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...