Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and marketing mix.

In the abstract, all musicals are weird. People don’t just start singing at dramatic moments in real life, so the genre ...

And the diagram is taken from marketing materials by Invesco in their ... Therefore, you have a constant mix of stocks trending up and stocks trending down in the index. You may also have stocks ...

Color perception and our sense of smell might sound like simple and straightforward processes, but there's more happening in our brains.

And I’d bet good money they’re entirely unaware they’re sitting on content marketing gold—and the ... Notice whose quick diagrams on a whiteboard to clarify a complex concept cause wide ...

Joe Jackson got me thinking I was intrigued to hear the erudite Joe Jackson profusely praise the Bank of Ghana rsquo;s (BoG ...

Construction is imminent for a carbon-capture project aimed at reducing CO2 emissions from steel production while producing carbon-neutral calcium carbonate. At the U.S. Steel manufacturing facility ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad ...