Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.

In this story, we see how That Sassy Thing uses humour, education, and visual storytelling to challenge taboos and make ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual trend forecast - What's Next 2025 Trend Report. It shows that in 2025, the TikT ...

You know you've said it. We all have. “Mmm, that looks so delicious — I want to try some!” That's because when it comes to what we eat, it's not just a matter of taste.