Impacts2d
Unlocking Smarter Budget Allocation with AI-Driven Marketing Mix Modeling
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...
Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the strategy
Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...
gritdaily5d
Innovative Digital Marketing Tactics: Examples from Business Leaders
Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...
MediaPost9d
Google Releasing Free Marketing Mix Model To All
A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.
Google introduces Meridian, an open-source marketing mix model
Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...
ADWEEK on MSN9d
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...
publicmediasolution22d
Marketing Measurement: Key Metrics, Examples, and Best Practices
Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...