Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

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Small businesses and the council are reassuring Douglas Shire residents and businesses there is plenty of food to go around ...

EIGHT passengers were shaken but not hurt as the plane they were in allegedly skidded onto grass as they tried to land at the Kerema Airport, Gulf province.