The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...

The Philadelphia Eagles dominated on the field, while laughter dominated the commercials in this year’s Super Bowl.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The parents of former crypto golden boy Sam Bankman-Fried are reportedly taking steps to obtain US President Donald Trump’s ...

Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark social world.

“We feel that the market is going to collapse pretty soon … People are panicking now.” As for whether Donald Trump’s return to the White House helped drive away homeowners — the U.S ...