The growth of influencer marketing has provided tremendous opportunities for B2B marketers in the IT services industry to reimagine some of their marketing programs.

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Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

If you are among some of the folks who struggle to grasp the concepts of affiliate marketing, don’t fret! This article will guide you and steer you in the right direction. Keep reading to learn more ...

A strong customer experience strategy bridges the gap between leadership and employees and aligns everyone around the goal of delighting customers.

According to Seth, the playbook to the game is understanding the rules and then deciding whether to play by them or redefine them: Are you racing to the bottom by competing solely on price, or are you ...

As part of our Finance & Utilities Focus, we ask, in the age of ‘nowhereness,’ where the concept of community can mean little, what brand messages building societies are relying on to win over savers ...

Food trailers have surged in popularity, becoming a staple of the culinary scene in cities, festivals, and events worldwide. With their lower startup costs and mobility, they present an appealing ...

Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems. The post 5 steps ...

Q3 2024 Earnings Conference Call November 7, 2024 5:00 PM ETCompany ParticipantsMichael Senno - SVP, Finance and Strategy, ...

Hanging in the office of GPS Hospitality CEO Tom Garrett is a fairly large framed photo of Michael Jordan’s final shot as a ...