Buying Hot Wheels can be financially challenging, especially if you want to own the rarest collectibles. And the Toy Fair models fit that description!

American toy company, Mattel, is getting in the Super Bowl spirit with new Barbie dolls inspired by the Philadelphia Eagles ...

Mattel teaming up with Super Bowl 59 to feature Chiefs or Eagles themed Barbie dolls, Fisher-Price Little People and UNO cards.

Mattel will celebrate its 80th anniversary with a limited edition collection of the brand's most iconic products ...

Keynotes slated for the TV Kids Festival, taking place from February 4 to 7, include Mattel’s Josh Silverman, 9 Story Media ...

Between an onslaught of mainline cars and a string of hot-selling Red Line Club exclusive online drops, Hot Wheels has been staying busy, and it's showing no signs of slowing down. Just the other day, ...

The first Hot Wheels F1 collection will include 1:64 scale models of cars from eight F1 teams. The post F1: Hot Wheels ...

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have ...

Mattel teams up with Ferrari NV to launch a new Hot Wheels collection featuring Ferrari's iconic road and race cars.

Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels® partnership with ...

Worlds collide like never before as Masters of the Universe x ThunderCats figures are on the way for the ultimates 80s ...