Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...
McCafé Premium Roast Hot. Right: McCafé Iced Coffee. McDonald's has refreshed the look of its McCafé items, which now feature the company's recognizable "golden arches" on a brown background.
An analyst just downgraded Dunkin' Donuts due to McDonald's revamped coffee menu. McDonald's added new, more gourmet drinks to its McCafe menu in September. McDonald's is currently offering drinks ...