The reality is, social media is an ever-changing marketing environment. The only sensible way to keep pace without losing your footing is to start with a plan. 2. Include your loyalty program If you ...

So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Written up by liberal outlets such as the New York Times as an erosion of access, the plan ... media control and even threatened reporters. Cygnal pollster Brent Buchanan, for example, cited ...