AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified ...

A Facebook ad promoting “wedding day essentials” and “best priced suits” has sparked backlash after being paired with a ...

Meta’s response? A familiar playbook: threaten to pull out. It is a tactic the company previously used in Europe when facing ...

The relationship between the two stakeholders of the legal services sector – the clients and the service providers - thrives ...

Success with agentic AI is picking up across the advertising world. What stands out is how the most forward-looking teams are ...

Layla looks at her calendar on her phone. She’s in charge of planning her book club’s monthly meeting. After thinking for a ...

Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall ...

Tejas Apte, Head of Media and Digital Marketing at HUL, called attention to the growing risks and inefficiencies in the ...