As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...

One metric you may have noticed even if you haven’t zeroed in on it is vertical oscillation, which can have an effect on your ...

the sight of measurements in meters and kilometers and grams and kilograms, causes panic and the need to run to a calculator for conversions. If you are one of the estimated 125,000 US citizens who ...

It’s all about Measure G. On Nov. 5, L.A. County voters will decide if they want to massively shake up one of the state’s most powerful legislative bodies. The sprawling ballot measure would ...

The conversion of commercial buildings into housing is gaining momentum once again in New York City. In the 1990s, it was a trend in the Financial District, driven by a surplus of office space ...

To measure the true impact of these efforts ... From media mentions to sentiment analysis, each metric offers unique insights into how well a PR campaign is resonating with its intended audience.

Documenting success in digital marketing is all about metrics, and CAPI provides a range of tools to measure your progress. With CAPI, you can track conversion signals from various sources ...

It’s called Measure E, as in “emergency,” that raises the tax on residential and commercial properties to bolster fire and paramedic responses in Los Angeles County. Those who don’t see ...

Feelings on Sonoma County’s Measure J largely come down to how voters judge animal welfare practices on local poultry farms. For The Press Democrat’s Voter Guide go to election.pressdemocrat ...

I am 70, just started drawing Social Security, and the money to pay for the Roth conversion would come from brokerage funds. Several years from now I will be required to take a required minimum ...