After Instagram announced that it was switching to “views” as its primary metric back in August, Meta has now announced that ...

By using automated content recognition, Beatgrid can measure cross-platfrom ad exposure by individual as well as the ...

Facebook is making “views” its primary metric to measure the performance of content, bringing it in line with Instagram ...

In a remarkable achievement for the hip-hop industry, Sexyy Red‘s infectious hit single “SkeeYee” has officially earned ...

Instead of waiting for standard metrics or comments, we set up an interactive survey ... even searching through other social media feeds for hashtags and brand mentions in tens of comment threads. But ...

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel 'Measurement Matters: Delivering Better Audience Data to Streaming Advertisers.' The promise of streaming as a ...

Ruben Gallego and citing “internal” AI-enhanced metrics to make her case ... which reads all of what’s happening on social media and across the Internet.” The data, reportedly collected ...

Europe is home to the most dedicated social media scrollers. People are spending more time online, as online platforms have become an essential part of their daily lives. Platforms and usage ...

By Glenn Peoples Reservoir Media raised its outlook for the coming year and delivered mid-single-digit growth thanks to strong gains in digital and synchronization revenues. The New York-based ...

Netflix joined the battle for video advertising about two years ago, but media buyers say the streamer ... advertisers optimized their spending. She earned her MBA in Strategic Management and ...