How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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Converse exec on why they didn't pursue Jordan: "If we gave Michael more, what would we have done with Magic, Bird, and Dr. J?"
Before Michael Jordan signed with ... Dean Smith around $10,000 per year to put their shoes on his players, Jordan was 'obligated' to travel to Converse's headquarters in Boston to talk.
Vintage Converse Commercial Featuring Julius Erving Resurfaces
Michael Jordan and LeBron James are among the biggest shoe salesmen in NBA history. But before both of them, there was Julius ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...