CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

Mahalir Thittam hosts a traditional food festival in Trichy to promote a healthy millet diet among women and children, ...

As per the latest analysis, the global millet flour market is expected to be valued at US$ 5.1 billion in 2024. It will ...

The company is preparing to establish the Troo Good brand as a leader in the millet-based snack category. Founded in 2018, Troo Good products include millet-based chikkis, protein and nutri bars.

D2C footwear brand Yoho, millet-based snacks brand Troo Good, house of brands Evenflow, no-code third-party logistics management platform Traqo.io, an AI innovation company Data Science Wizards, ...

Crystal Crop Protection has acquired I&B Seeds to bolster its presence in the vegetable and flower seed market. The ...

Hindustan Unilever Limited's R&D team is innovating products tailored to Indian consumers' preferences, focusing on regional differentiation and prioritising health, taste, and packaging in its ...

Cédric Millet, President of leading cargo technology group, CargoTech, is bringing top transformation and strategy expert Michael Teoh on board as the group's ...

Millets have always been a part of the Indian traditional palate,” Rasika Prashant, CMO of Tata Soulfull, tells us. While the term ‘millets’ might be newly popularised in the country, we’ve always ...

Representative Image New Delhi: Millet-based snack startup Troo Good ... and strengthen the brand's positioning, the company said. This funding brings its total funding to approximately Rs 130 ...