MUG Root Beer is offering fans a “new and absurd way to start the New Year” with their introduction of an at-home DNA test, according to a press release. But this isn’t just any run-of-the ...

According to a release from MUG Root Beer, the company is now rewarding that energy with the first-ever DAWG DNA Kit, a kit designed to determine how much dawg fans actually have inside of them.

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

MUG Root Beer's 'Dog' mascot with 3 Bulldogs.Image via MUG Root Beer. The Bestest BullDawg Award guarantees that a Bulldog takes home gold from the show, no matter what.

Article Summary. Discover your inner Dawg with Mug Root Beer's unique Dawg DNA Kit and root beer swig test. Limited-time offer: Buy two 10-packs of Mug Mini Cans for access to the free Dawg DNA Kit.

Mug will also give away free root beer to the whole country if a men's or women's dog team wins the championship. Victoria Reyna-Rodriguez is a general assignment reporter for the Register.

MUG® Root Beer and its mascot Dog are calling it like they see it — fall sports are just big games of fetch, and they’d be way better with sticks.

by Danielle Oster, March 14, 2025 ; For the second consecutive year, PepsiCo root beer brand Mug will celebrate the “Last Dog Standing” during the March Madness college basketball tournament.

SWAMPSCOTT, MASS. (WHDH) - A bulldog from Swampscott won the title of Mug Root Beer’s “Bestest BullDawg” at the Westminster Kennel Club Dog Show. Since it’s been more than 70 years since a ...

MUG Root Beer is offering fans a “new and absurd way to start the New Year” with their introduction of an at-home DNA test, according to a press release. But this isn’t just any run-of-the ...