Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Denver Nuggets star Russell Westbrook reportedly faced an uncertain future in the NBA, with only three teams expressing ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

"Joining New Balance as their first gaming ambassador is a massive honor," Eman said. "I'm excited to show that the future of sport isn’t just physical. It’s digital, too." New Balance has ...

The biggest NBA news so far this offseason is a significant development for the Los Angeles Lakers: LeBron James has decided ...