Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

To mark the occasion, New Balance will release Monday a new Flagg Day apparel collection featuring made-in-USA crewneck sweatshirts and T-shirts.

New Balance reveals ‘Flagg day’ celebration ahead of Duke star’s possible Mavs selection Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

I’m shopping the best deals on New Balance sneakers and apparel starting from just $17.

New Balance announced Monday its first official collection with Cooper Flagg, the likely No. 1 pick in next week's NBA Draft. One day after the actual Flag Day, the privately held shoe and apparel ...

New Balance announced the campaign with a post across social media showcasing Flagg's basketball resume, while modeling a new apparel collection.