Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...
Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.
It has been nearly three years — and four CEOs — since the union labor movement rocked the business and a Starbucks in ...
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...
Turnarounds are never easy, especially when dealing with a massive company with a powerful brand like Starbucks. The huge run ...
Starbucks, under new chief executive officer Brian Niccol, is trying to improve work conditions for employees, an issue that's become so prevalent that it led to unionization.
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...
Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks’ US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer ...
The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...