Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...

Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who ... The UK represents a strategic ...

A new federal watchdog audit is ratcheting up pressure on government officials to crack down on billions of dollars in overcharges linked to Medicare Advantage home visits.

Tufts Medicine's new marketing chief plans to engage patients across platforms and devices to boost the academic health system's ...

This story first appeared on Performance Marketing World. Wolt and Vodafone are among the ... What the providers say: William ...

This research paper investigates the retail industry’s phenomenon through omnichannel marketing phenomenon and studies the ... is a rational and technologies’ utilization implementation plan. Key ...

An omnichannel approach is best. Despite the digital age, offline marketing remains an impactful element of any promotional plan. Tactics like events, print advertising, direct mail and OOH ...

When you buy through our links, we may earn a commission. Creating or evolving your real estate marketing plan is a critical aspect of every agent’s overall business plan. Your marketing plan ...

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